At home with Denise Danison of O'Fallon, Mo
Denise Danison of O鈥橣allon, Mo. dedicated her basement to a museum of Coca-Cola paraphernalia. Danison started collecting Coke-themed items in 1966.
Denise Danison of O鈥橣allon, Mo. poses with her dog, Shelby on Wednesday, July 24, 2026, in her basement museum to Coca-Cola paraphernalia. Danison has been collecting Coke-themed items since the late 1960s.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a daybed and Christmas tree area.
The Coca-Cola phone lights up, but does not connect to Coca Cola headquarters in Atlanta.
Denise loves the development where she lives. 鈥淭here are 190 villas, and clubs and activities for everyone from book clubs to cards and more,鈥 she says.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement bathroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a daybed and Christmas tree area.
A tree is permanently decorated in Coke ornaments.聽
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a daybed and Christmas tree area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a daybed and Christmas tree area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement bathroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement bathroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement bathroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a daybed and Christmas tree area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a daybed and Christmas tree area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a serving cabinet of small Coke items.
The lower-level bathroom contains myriad Coca-Cola themed items. The shower curtain in the bathroom (not shown) is printed with historical Coca-Cola logos and images of different vintage Coca-Cola bottles.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a trinket shelf.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement sleeping area.
In the lower level bedroom, the blades of a ceiling fan feature 43-inch-long bottles of the beverage while pillows and a bedspread display a Coca-Cola theme.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement sleeping area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement sleeping area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement sleeping area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement sleeping area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement bathroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a clock in the basement sleeping area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a trinket shelf.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement dining table.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a trinket shelf.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement sleeping area.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement bathroom.
Cabinets are filled with smaller Coca Cola themed items like miniature trucks, banks, drinking glasses, decks of cards and bottles. One bottle has the name 鈥淒enise鈥 printed on the shrink wrapped-plastic wrapper from the "Share a Coke" campaign launched in 2011 when popular given names were printed on bottles.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a trinket shelf.
In the lower level, place settings for four are set on an antique table waiting for food to be served. Dishes, silverware, glasses and place mats all have a Coca-Cola logo.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is a basement bathroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is an array of trinkets.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her living room.
An outdoor deck overlooks a farm field and includes a rocker painted in Coca-Cola red.
Furniture arrangement in the great room changes periodically. 鈥淚 love to decorate,鈥 Denise says. 鈥淚 rearrange the furniture every now and then, just for a change.鈥 Most upstairs rooms contain one or two pieces of 1930-era Golden Oak furniture inherited from her parents.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bathroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is main bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is main bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her living room.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her kitchen.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is main bath.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her kitchen.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is her guest bedroom.
Denise Danison has created a museum to Coca-Cola paraphernalia, photographed on Wednesday, July 24, 2026, in her O鈥橣allon home basement. Danison has been collecting Coke-themed items since the late 1960s. Pictured is back patio.
Christian Gooden | Post-Dispatch
Photographer
Denise Danison could easily charge an admission fee to see her collection of Coca-Cola memorabilia.
